Unless you are a pediatric business or play space, your business would run much better if parents didn't bring along their kids. Kids mess up waiting rooms and sales processes. That's pretty simple logic, right? So why is it hard then for you to understand you need to get kids to behave in a way that helps you achieve your business goals.
Do you feel good about that toy bin? We find garbage in almost every one. How many of those toys fail the choke tube test? Are toys missing parts and pieces? Are batteries dead? Are the toys ever cleaned?
Designers love to create kids play areas or rooms inside of businesses. This is especially popular with auto dealers. So let's tick off a few of the reasons why you don't want to have one in your business.
Whether it's a $20 toy or a $2,000 toy, after a couple of months it's going to look dirty, worn and might also be broken.
Woodcreek Healthcare uses the WideWaddles in their clinics.
Smart businesses do not make customers wait, but why expect children to be patient with you?
So does that mean you are in the business of pleasing children? Definitely not unless you are a toy store or play pen. No, you are in the business of pleasing their parents and therein lies the secret.